Context

“Planning your dream journey, simplified!"

Planning a multi-city vacation is exciting but can be overwhelming, as travellers must coordinate destinations, stays, and transportation within their budget. A tool that simplifies this process by connecting points of interest, optimizing itineraries, and offering affordable transport options would ease the burden and enhance the travel experience.

Problem statement

So what went wrong ?

A multi-city vacation can be an exciting escape from the stress of work and daily life. It’s a perfect way to refresh your mood and recharge. While planning might feel overwhelming—deciding where to go, when, for how long, and what to pack—keeping it simple can make it enjoyable. Focus on a few must-visit spots, plan lightly, and embrace the adventure!

• 35%: Travellers find it difficult to discover and select suitable destinations for their itinerary.

• 30%: Travellers struggle to estimate the ideal length of stay at each destination.

• 25%: Travellers report difficulty finding affordable transportation options between cities.

• 10%: Travellers are overwhelmed by the complexity of coordinating multiple bookings (transport, accommodations, activities).

User research

It all begins with people

It all started with conversations about travel planning experiences, particularly for multi-city vacations, with individuals actively trying to organize trips across multiple destinations.

After conducting 30 face-to-face interviews with travelers navigating the challenges of planning multi-destination tours, here’s what I found:

• Difficulty in discovering suitable destinations:

  Travellers often find it challenging to identify points of interest that match their preferences, leading to uncertainty in their plans.

  
  

• Time wasted coordinating itineraries:

  Manually planning the sequence of destinations and the length of stay in each location consumes significant time and effort.

  
  

• Frustration with finding affordable transport options:

  Travellers struggle to compare and select low-cost transportation between destinations, leading to inefficiency and overspending.

  
  

• Limited access to reliable recommendations:

  Users often waste time searching for trustworthy reviews and tips for destinations or transportation, causing unnecessary delays in planning.

Competitive analysis

This analysis compares MakeMyTrip, Agoda, Booking.com, Skyscanner, and Kayak on their travel planning features, emphasizing multi-city itinerary creation. It highlights key differences, strengths, and areas for improvement to identify best practices and address user experience gaps in simplifying travel planning and optimizing cost-effective transportation and accommodation options.

User Persona

User journey

Empathy mapping

User flow

How might we statement

After identifying the challenges users face in planning multi-city trips, such as finding affordable options, optimising itineraries, and managing logistics, I am crafting a ‘How Might We’ statement to help travellers achieve seamless, cost-effective, and well-organised travel experiences.

• How might we simplify the process of planning multi-city trips to help travelers find affordable options, optimise itineraries, and manage logistics for a seamless and well-organised travel experience?

The high fidelity Screens

My learnings

Retrospective

This project was full of hard work, exploration, and discussions. It's tough to sum up everything I learned, but here are the key takeaways.

Fresh Perspective on a New Domain

Stepping into the travel industry was both exciting and transformative. With a fresh perspective, I approached design challenges with curiosity and open-mindedness, allowing me to propose unique solutions that addressed both user needs and business goals.